Attention consumers and advertisers.

” The economy, unemployment, companies folding, people losing their homes — 2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale or lose a customer. “—Susan Gunelius of Entrepreneur.com  

Check out the 2009 10  words to avoid using as a business and words to avoid as a consumer, courtesy  of the street.com